編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Marketing Management( NA ) |
2 | 514-C07 | IKEA(宜家侵入美國 | | Other | Marketing Management( NA ) |
3 | 514-C13 | Dove (多芬:一個品牌的發展歷程) | | Other | Marketing Management( NA ) |
4 | MH0074 | Starbucks Corporation | Rothaermel, Frank T.;McBride, Chad | Other | Marketing Management( NA ) |